Last modified: March 25, 2016 (view archived versions)
- What information we collect and why we collect it.
- How we use that information.
- The choices we offer, including how to access and update information.
We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these key terms first. Your privacy matters to Google so whether you are new to Google or a long-time user, please do take the time to get to know our practices – and if you have any questions contact us.
Information we collect
We collect information to provide better services to all of our users – from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like.
We collect information in the following ways:
Information you give us. For example, many of our services require you to sign up for a Google Account. When you do, we’ll ask for personal information, like your name, email address, telephone number or credit card to store with your account. If you want to take full advantage of the sharing features we offer, we might also ask you to create a publicly visible Google Profile, which may include your name and photo.
Information we get from your use of our services. We collect information about the services that you use and how you use them, like when you watch a video on YouTube, visit a website that uses our advertising services, or view and interact with our ads and content. This information includes:
- details of how you used our service, such as your search queries.
- Internet protocol address.
- cookies that may uniquely identify your browser or your Google Account.
Unique application numbers
Cookies and similar technologies
We and our partners use various technologies to collect and store information when you visit a Google service, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites.
Information we collect when you are signed in to Google, in addition to information we obtain about you from partners, may be associated with your Google Account. When information is associated with your Google Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your Google Account, visit the Transparency and choice section of this policy.
How we use information we collect
We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.
If you have a Google Account, we may display your Profile name, Profile photo, and actions you take on Google or on third-party applications connected to your Google Account (such as +1’s, reviews you write and comments you post) in our services, including displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your Google Account.
When you contact Google, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.
We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services. One of the products we use to do this on our own services is Google Analytics. For example, by saving your language preferences, we’ll be able to have our services appear in the language you prefer. When showing you tailored ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health.
Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection.
Transparency and choice
- Review and update your Google activity controls to decide what types of data, such as videos you’ve watched on YouTube or past searches, you would like saved with your account when you use Google services. You can also visit these controls to manage whether certain activity is stored in a cookie or similar technology on your device when you use our services while signed-out of your account.
- View and edit your preferences about the Google ads shown to you on Google and across the web, such as which categories might interest you, using Ads Settings. You can also opt out of certain Google advertising services here.
- Adjust how the Profile associated with your Google Account appears to others.
- Control who you share information with through your Google Account.
- Take information associated with your Google Account out of many of our services.
- Choose whether your Profile name and Profile photo appear in shared endorsements that appear in ads.
Information you share
Accessing and updating your personal information
Information we share
With your consent
With domain administrators
- view statistics regarding your account, like statistics regarding applications you install.
- change your account password.
- suspend or terminate your account access.
- access or retain information stored as part of your account.
- restrict your ability to delete or edit information or privacy settings.
For external processing
For legal reasons
- meet any applicable law, regulation, legal process or enforceable governmental request.
- enforce applicable Terms of Service, including investigation of potential violations.
- detect, prevent, or otherwise address fraud, security or technical issues.
We may share non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.
- We encrypt many of our services using SSL.
Compliance and cooperation with regulatory authorities
Specific product practices
For more information about some of our most popular services, you can visit the Google Product Privacy Guide.
Other useful privacy and security related materials
- The Privacy Checkup tool, which makes it easy to review your key privacy settings.
- Google’s safety center, which provides information on how to stay safe and secure online.
"access to your personal information"
"ads you’ll find most useful"
"and other sensors"
Your device may have sensors that provide information to assist in a better understanding of your location. For example, an accelerometer can be used to determine things like speed, or a gyroscope to figure out direction of travel. Learn more.
"connect with people"
"develop new ones"
"improve your user experience"
For example, cookies allow us to analyse how users interact with our services. Learn more.
"legal process or enforceable governmental request"
"limit sharing or visibility settings"
For example, you can choose your settings so your name and photo do not appear in an ad. Learn more.
"linked with information about visits to multiple sites"
Google Analytics is based on first-party cookies. Data generated through Google Analytics can be linked, by the Google Analytics customer or by Google, using Google technology, to third-party cookies, related to visits to other websites, for instance when an advertiser wants to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Learn more.
For example, we continuously monitor our systems to check that they are working as intended and in order to detect and fix errors. Learn more.
"may collect and process information about your actual location"
For example, Google Maps can center the maps view on your current location. Learn more.
"may not function properly"
"and our partners"
"protect Google and our users"
For example, one reason we collect and analyze IP addresses and cookies is to protect our services against automated abuse. Learn more.
For example, the IP address assigned to your device is used to send the data you requested back to your device. Learn more.
For example, with Google+, you have many different sharing options. Learn more.
"sharing with others quicker and easier"
"the people who matter most to you online"
"to make it easier to share things with people you know"
"view and interact with our ads"
"We may share aggregated, non-personally identifiable information publicly"
"Wi-Fi access points and cell towers"
For example, Google can approximate your device’s location based on the known location of nearby cell towers. Learn more.
"more relevant search results"
For example, we can make search more relevant and interesting for you by including photos, posts, and more from you and your friends. Learn more.