CCPA Transparency Report

As described in Google’s privacy policy and Privacy Help Centre, we maintain a variety of tools for users to update, manage, access, export and delete their information, and to control their privacy across Google’s services. These tools are the primary means by which our users exercise their rights under applicable privacy laws, including the CCPA. In 2020, over 3 million users in the US used Google’s Download your data feature, and over 15 million users in the US deleted some of their data using Google’s My Activity feature. These tools enable users to choose the specific types of data across Google’s services that they want to review, download or delete. Requests are generally processed within a few days, and often within hours of being submitted.

In addition, users may also exercise their rights under the CCPA by contacting Google. In 2020, Google received the following requests through these contact methods from users identifying themselves as California residents:

Type of requestNumber of requestsRequests completed in whole or in part*Average time to substantively respond
Requests to know51651621 days
Requests to delete27627617 days

As noted in our privacy policy, Google does not sell our users’ personal information. Accordingly, when users submit requests to opt out of the sale of personal information under CCPA, we respond to such requests by explaining this and providing them with information on the limited circumstances in which their personal information may be shared outside Google, and the controls that they have with respect to such sharing.

* In 2020, we received five requests to know and three requests to delete that could not be verified.

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