This content is from an archived version of our Privacy Policy. See here for our current Privacy Policy.

"linked with information about visits to multiple sites"

Examples

Google Analytics is based on first-party cookies. Data generated through Google Analytics can be linked, by the Google Analytics customer or by Google, using Google technology, to third-party cookies, related to visits to other websites, for instance when an advertiser wants to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Learn more.