- Application data cache
- Browser web storage
- Google Account
- IP address
- Non-personally identifiable information
- Personal information
- Pixel tag
- Referrer URL
- Sensitive personal information
- Server logs
- Unique identifiers
An affiliate is an entity that belongs to the Google group of companies, including the following companies that provide consumer services in the EU: Google Ireland Limited, Google Commerce Ltd, Google Payment Corp, and Google Dialer Inc. Learn more about the companies providing business services in the EU.
A process or set of rules followed by a computer in performing problem-solving operations.
Application data cache
Browser web storage
You may access some of our services by signing up for a Google Account and providing us with some personal information (typically your name, email address, and a password). This account information is used to authenticate you when you access Google services and protect your account from unauthorized access by others. You can edit or delete your account at any time through your Google Account settings.
Non-personally identifiable information
A Referrer URL (Uniform Resource Locator) is information transmitted to a destination webpage by a web browser, typically when you click a link to that page. The Referrer URL contains the URL of the last webpage the browser visited.
Sensitive personal information
A typical log entry for a search for “cars” looks like this:
126.96.36.199 - 25/Mar/2003 10:15:32 -
Firefox 1.0.7; Windows NT 5.1 -
188.8.131.52is the Internet Protocol address assigned to the user by the user’s ISP. Depending on the user’s service, a different address may be assigned to the user by their service provider each time they connect to the Internet.
25/Mar/2003 10:15:32is the date and time of the query.
http://www.google.com/search?q=carsis the requested URL, including the search query.
Firefox 1.0.7; Windows NT 5.1is the browser and operating system being used.
740674ce2123a969is the unique cookie ID assigned to this particular computer the first time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last time they’ve visited Google, then it will be the unique cookie ID assigned to their device the next time they visit Google from that particular device).
On other platforms besides browsers, unique identifiers are used to recognize a specific device or app on that device. For example, a unique identifier such as the Advertising ID is used to provide relevant advertising on Android devices, and can be managed in your device’s settings. Unique identifiers may also be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such as the IMEI-number of a mobile phone. For example, a device’s unique identifier can be used to customize our service to your device or analyze device issues related to our services.