Looking to change your privacy settings?
- Google apps, sites, and devices, like Search, YouTube, and Google Home
- Platforms like the Chrome browser and Android operating system
- Products that are integrated into third-party apps and sites, like ads, analytics, and embedded Google Maps
You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. And you can use many Google services when you’re signed out or without creating an account at all, like searching on Google or watching YouTube videos. You can also choose to browse the web in a private mode, like Chrome Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used.
Information Google collects
We want you to understand the types of information we collect as you use our services
When you’re not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This allows us to do things like maintain your preferences across browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity.
Things you create or provide to us
Information we collect as you use our services
Your apps, browsers & devices
We collect this information when a Google service on your device contacts our servers — for example, when you install an app from the Play Store or when a service checks for automatic updates. If you’re using an Android device with Google apps, your device periodically contacts Google servers to provide information about your device and connection to our services. This information includes things like your device type and carrier name, crash reports, which apps you've installed, and, depending on your device settings, other information about how you’re using your Android device.
- Terms you search for
- Videos you watch
- Views and interactions with content and ads
- Voice and audio information
- Purchase activity
- People with whom you communicate or share content
- Activity on third-party sites and apps that use our services
- Chrome browsing history you’ve synced with your Google Account
If you use our services to make and receive calls or send and receive messages, we may collect call and message log information like your phone number, calling-party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, duration of calls, routing information, and types and volumes of calls and messages.
Your location information
We collect information about your location when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your general location.
Your location can be determined with varying degrees of accuracy by:
- GPS and other sensor data from your device
- IP address
- Activity on Google services, such as your searches and places you label like home or work
The types of location data we collect and how long we store it depend in part on your device and account settings. For example, you can turn your Android device’s location on or off using the device’s settings app. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices. And if your Web & App Activity setting is enabled, your searches and other activity from Google services, which may also include location information, is saved to your Google Account. Learn more about how we use location information.
In some circumstances, Google also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Google’s Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, such as directory services who provide us with business information to be displayed on Google’s services, marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertising partners to provide advertising and research services on their behalf.
Why Google collects data
We use data to build better services
We use the information we collect from all our services for the following purposes:
Provide our services
Maintain & improve our services
Develop new services
Provide personalized services, including content and ads
- We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.
We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites or use apps that use Google Analytics, a Google Analytics customer may choose to enable Google to link information about your activity from that site or app with activity from other sites or apps that use our ad services.
Communicate with you
Protect Google, our users, and the public
Your privacy controls
You have choices regarding the information we collect and how it's used
Managing, reviewing, and updating your information
Decide what types of activity you’d like saved in your account. For example, if you have YouTube History turned on, the videos you watch and the things you search for are saved in your account so you can get better recommendations and remember where you left off. And if you have Web & App Activity turned on, your searches and activity from other Google services are saved in your account so you can get more personalized experiences like faster searches and more helpful app and content recommendations. Web & App Activity also has a subsetting that lets you control whether information about your activity on other sites, apps, and devices that use Google services, such as apps you install and use on Android, is saved in your Google Account and used to improve Google services.
Manage personal info in your Google Account and control who can see it across Google services.
Sites and apps that use Google services
Manage information that websites and apps using Google services, like Google Analytics, may share with Google when you visit or interact with their services.
Ways to review & update your information
My Activity allows you to review and control data that’s saved to your Google Account when you’re signed in and using Google services, like searches you’ve done or your visits to Google Play. You can browse by date and by topic, and delete part or all of your activity.
Google Dashboard allows you to manage information associated with specific products.
Your personal information
Manage your contact information, such as your name, email, and phone number.
- YouTube settings: Pause and delete your YouTube Search History and your YouTube Watch History.
Exporting, removing & deleting your information
You can also request to remove content from specific Google services based on applicable law.
To delete your information, you can:
- Delete your content from specific Google services
- Search for and then delete specific items from your account using My Activity
- Delete specific Google products, including your information associated with those products
- Delete your entire Google Account
Sharing your information
When you share your information
When you’re signed in and interact with some Google services, like leaving comments on a YouTube video or reviewing an app in Play, your name and photo appear next to your activity. We may also display this information in ads depending on your Shared endorsements setting.
When Google shares your information
With your consent
With domain administrators
If you’re a student or work for an organization that uses Google services, your domain administrator and resellers who manage your account will have access to your Google Account. They may be able to:
- Access and retain information stored in your account, like your email
- View statistics regarding your account, like how many apps you install
- Change your account password
- Suspend or terminate your account access
- Restrict your ability to delete or edit your information or your privacy settings
For external processing
For legal reasons
- Enforce applicable Terms of Service, including investigation of potential violations.
- Detect, prevent, or otherwise address fraud, security, or technical issues.
Keeping your information secure
We build security into our services to protect your information
- We use encryption to keep your data private while in transit
Exporting & deleting your information
You can export a copy of your information or delete it from your Google Account at any time
To delete your information, you can:
Retaining your information
We retain the data we collect for different periods of time depending on what it is, how we use it, and how you configure your settings:
- Some data you can delete whenever you like, such as the content you create or upload. You can also delete activity information saved in your account, or choose to have it deleted automatically after a set period of time.
- Other data is deleted or anonymized automatically after a set period of time, such as advertising data in server logs.
- We keep some data until you delete your Google Account, such as information about how often you use our services.
- And some data we retain for longer periods of time when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.
When you delete data, we follow a deletion process to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.
You can read more about Google’s data retention periods, including how long it takes us to delete your information.
Compliance & cooperation with regulators
We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data.
The California Consumer Privacy Act (CCPA) requires specific disclosures for California residents.
- We explain the categories of information Google collects and the sources of that information in Information Google collects.
- We explain how Google uses information in Why Google collects data.
- We explain when Google may share information in Sharing your information. Google does not sell your personal information.
The CCPA also provides the right to request information about how Google collects, uses, and discloses your personal information. And it gives you the right to access your information and request that Google delete that information. Finally, the CCPA provides the right to not be discriminated against for exercising your privacy rights.
We describe the choices you have to manage your privacy and data across Google’s services in Your privacy controls. You can exercise your rights by using these controls, which allow you to access, review, update and delete your information, as well as export and download a copy of it. When you use them, we’ll validate your request by verifying that you’re signed in to your Google Account. If you have questions or requests related to your rights under the CCPA, you (or your authorized agent) can also contact Google. You can also find more information on Google’s handling of CCPA requests.
Categories of personal information we collect
Biometric information if you choose to provide it, such as fingerprints in Google’s product development studies.
Internet, network, and other activity information such as your search terms; views and interactions with content and ads; Chrome browsing history you’ve synced with your Google Account; information about the interaction of your apps, browsers, and devices with our services (like IP address, crash reports, and system activity); and activity on third-party sites and apps that use our services. You can review and control activity data stored in your Google Account in My Activity.
Geolocation data, such as may be determined by GPS, IP address, and other data from sensors on or around your device, depending in part on your device and account settings. Learn more about Google’s use of location information.
Audio, electronic, visual, and similar information, such as voice and audio information.
Professional, employment, and education information, such as information you provide or that is maintained through an organization using Google services at which you study or work.
Other information you create or provide, such as the content you create, upload, or receive (like photos and videos or emails, docs and spreadsheets). Google Dashboard allows you to manage information associated with specific products.
Inferences drawn from the above, like your ads interest categories.
Business purposes for which information may be used or disclosed
Protecting against security threats, abuse, and illegal activity: Google uses and may disclose information to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity. For example, to protect our services, Google may receive or disclose information about IP addresses that malicious actors have compromised.
Auditing and measurement: Google uses information for analytics and measurement to understand how our services are used, as well as to fulfill obligations to our partners like publishers, advertisers, developers, or rights holders. We may disclose non-personally identifiable information publicly and with these partners, including for auditing purposes.
Maintaining our services: Google uses information to ensure our services are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to us.
Research and development: Google uses information to improve our services and to develop new products, features and technologies that benefit our users and the public. For example, we use publicly available information to help train Google’s language models and build features like Google Translate.
Advertising: Google processes information to provide advertising, including online identifiers, browsing and search activity, and information about your location and interactions with advertisements. This keeps Google’s services and many of the websites and services you use free of charge. You can control what information we use to show you ads by visiting your ad settings.
Legal reasons: Google also uses information to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement. We provide information about the number and type of requests we receive from governments in our Transparency Report.
Parties with whom information may be shared
Other people with whom you choose to share your information, like docs or photos, and videos or comments on YouTube.
Third parties to whom you consent to sharing your information, such as services that integrate with Google’s services. You can review and manage third party apps and sites with access to data in your Google Account.
Domain administrators, if you work or study at an organization that uses Google services.
Law enforcement or other third parties, for the legal reasons described in Sharing your information.
About this policy
When this policy applies
- The information practices of other companies and organizations that advertise our services
- Services offered by other companies or individuals, including products or sites they offer that may include Google services to which the policy applies, or products or sites displayed to you in search results, or linked from our services
Changes to this policy
Related privacy practices
Specific Google services
The following privacy notices provide additional information about some Google services:
- Chrome & the Chrome Operating System
- Google Fi
- Google Workspace for Education
- Read Along
- YouTube Kids
- Google Accounts Managed with Family Link, for Children under 13 (or applicable age in your country)
- Family Link privacy guide for children & teens
- Voice and Audio Collection from Children’s Features on the Google Assistant
If you’re a member of an organization that uses Google Workspace or Google Cloud Platform, learn how these services collect and use your personal information in the Google Cloud Privacy Notice.
Other useful resources
- Your Google Account is home to many of the settings you can use to manage your account
- Privacy Checkup guides you through key privacy settings for your Google Account
- Google’s Teen Privacy Guide provides answers to some of the top questions we get asked about privacy
- Technologies includes more information about:
- Technologies used for Advertising
- How Google uses pattern recognition to recognize things like faces in photos
- How Google uses information from sites or apps that use our services
An affiliate is an entity that belongs to the Google group of companies, including the following companies that provide consumer services in the EU: Google Ireland Limited, Google Commerce Ltd, Google Payment Corp, and Google Dialer Inc. Learn more about the companies providing business services in the EU.
A process or set of rules followed by a computer in performing problem-solving operations.
Application data cache
Browser web storage
You may access some of our services by signing up for a Google Account and providing us with some personal information (typically your name, email address, and a password). This account information is used to authenticate you when you access Google services and protect your account from unauthorized access by others. You can edit or delete your account at any time through your Google Account settings.
Non-personally identifiable information
A Referrer URL (Uniform Resource Locator) is information transmitted to a destination webpage by a web browser, typically when you click a link to that page. The Referrer URL contains the URL of the last webpage the browser visited.
Sensitive personal information
A typical log entry for a search for “cars” looks like this:
220.127.116.11 - 25/Mar/2003 10:15:32 -
Firefox 1.0.7; Windows NT 5.1 -
18.104.22.168is the Internet Protocol address assigned to the user by the user’s ISP. Depending on the user’s service, a different address may be assigned to the user by their service provider each time they connect to the Internet.
25/Mar/2003 10:15:32is the date and time of the query.
http://www.google.com/search?q=carsis the requested URL, including the search query.
Firefox 1.0.7; Windows NT 5.1is the browser and operating system being used.
740674ce2123a969is the unique cookie ID assigned to this particular computer the first time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last time they’ve visited Google, then it will be the unique cookie ID assigned to their device the next time they visit Google from that particular device).
On other platforms besides browsers, unique identifiers are used to recognize a specific device or app on that device. For example, a unique identifier such as the Advertising ID is used to provide relevant advertising on Android devices, and can be managed in your device’s settings. Unique identifiers may also be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such as the IMEI-number of a mobile phone. For example, a device’s unique identifier can be used to customize our service to your device or analyze device issues related to our services.
ads you’ll find most useful
advertising and research services on their behalf
Android device with Google apps
Android devices with Google apps include devices sold by Google or one of our partners and include phones, cameras, vehicles, wearables, and televisions. These devices use Google Play Services and other pre-installed apps that include services like Gmail, Maps, your phone’s camera and phone dialer, text-to-speech conversion, keyboard input, and security features. Learn more about Google Play Services.
combine the information we collect
Some examples of how we combine the information we collect include:
- When you’re signed in to your Google Account and search on Google, you can see search results from the public web, along with relevant information from the content you have in other Google products, like Gmail or Google Calendar. This can include things like the status of your upcoming flights, restaurant, and hotel reservations, or your photos. Learn more
- If you have communicated with someone via Gmail and want to add them to a Google Doc or an event in Google Calendar, Google makes it easy to do so by autocompleting their email address when you start to type in their name. This feature makes it easier to share things with people you know. Learn more
- The Google app can use data that you have stored in other Google products to show you personalized content, depending on your settings. For example, if you have searches stored in your Web & App Activity, the Google app can show you news articles and other information about your interests, like sports scores, based your activity. Learn more
- If you link your Google Account to your Google Home, you can manage your information and get things done through the Google Assistant. For example, you can add events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flight, or send information like driving directions to your phone. Learn more
customized search results
For example, when you’re signed in to your Google Account and have the Web & App Activity control enabled, you can get more relevant search results that are based on your previous searches and activity from other Google services. You can learn more here. You may also get customized search results even when you’re signed out. If you don’t want this level of search customization, you can search and browse privately or turn off signed-out search personalization.
deliver our services
Examples of how we use your information to deliver our services include:
ensure and improve
For example, we analyze how people interact with advertising to improve the performance of our ads.
ensure our services are working as intended
Information about things near your device
If you use Google’s Location services on Android, we can improve the performance of apps that rely on your location, like Google Maps. If you use Google’s Location services, your device sends information to Google about its location, sensors (like accelerometer), and nearby cell towers and Wi-Fi access points (like MAC address and signal strength). All these things help to determine your location. You can use your device settings to enable Google Location services. Learn more
legal process, or enforceable governmental request
Like other technology and communications companies, Google regularly receives requests from governments and courts around the world to disclose user data. Respect for the privacy and security of data you store with Google underpins our approach to complying with these legal requests. Our legal team reviews each and every request, regardless of type, and we frequently push back when a request appears to be overly broad or doesn’t follow the correct process. Learn more in our Transparency Report.
may link information
partner with Google
There are over 2 million non-Google websites and apps that partner with Google to show ads. Learn more
We may also use payment information to verify that you meet age requirements, if, for example, you enter an incorrect birthday indicating you’re not old enough to have a Google Account. Learn more
You may also see personalized ads based on information from the advertiser. If you shopped on an advertiser's website, for example, they can use that visit information to show you ads. Learn more
If you add your phone number to your account, it can be used for different purposes across Google services, depending on your settings. For example, your phone number can be used to help you access your account if you forget your password, help people find and connect with you, and make the ads you see more relevant to you. Learn more
protect against abuse
publicly accessible sources
For example, we may collect information that’s publicly available online or from other public sources to help train Google’s language models and build features like Google Translate. Or, if your business’s information appears on a website, we may index and display it on Google services.
rely on cookies to function properly
For example, we use a cookie called ‘lbcs’ that makes it possible for you to open many Google Docs in one browser. Blocking this cookie would prevent Google Docs from working as expected. Learn more
safety and reliability
Some examples of how we use your information to help keep our services safe and reliable include:
When showing you personalized ads, we use topics that we think might be of interest to you based on your activity. For example, you may see ads for things like "Cooking and Recipes" or "Air Travel.” We don’t use topics or show personalized ads based on sensitive categories like race, religion, sexual orientation, or health. And we require the same from advertisers that use our services.
Sensor data from your device
servers around the world
For example, we operate data centers located around the world to help keep our products continuously available for users.
services to make and receive calls or send and receive messages
Examples of these services include:
- Google Voice, for making and receiving calls, sending text messages, and managing voicemail
- Google Meet, for making and receiving video calls
- Gmail, for sending and receiving emails
- Google Chat, for sending and receiving messages
- Google Duo, for making and receiving video calls and sending and receiving messages
- Google Fi, for a phone plan
specific Google services
synced with your Google Account
Your Chrome browsing history is only saved to your account if you’ve enabled Chrome synchronization with your Google Account. Learn more
the people who matter most to you online
For example, when you type an address in the To, Cc, or Bcc field of an email you're composing, Gmail will suggest addresses based on the people you contact most frequently.
Views and interactions with content and ads
Voice and audio information
For example, you can choose whether you want Google to save an audio recording to your Google Account when you interact with Google Search, Assistant, and Maps. When your device detects an audio activation command, like “Hey Google,” Google records your voice and audio plus a few seconds before the activation. Learn more
your activity on other sites and apps
This activity might come from your use of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services. For example, a website might use our advertising services (like AdSense) or analytics tools (like Google Analytics), or it might embed other content (such as videos from YouTube). These services may share information about your activity with Google and, depending on your account settings and the products in use (for instance, when a partner uses Google Analytics in conjunction with our advertising services), this data may be associated with your personal information.
Learn more about how Google uses data when you use our partners' sites or apps.