Looking to change your privacy settings?
- Google apps, sites, and devices, like Search, YouTube, and Google Home
- Platforms like the Chrome browser and Android operating system
- Products that are integrated into third-party apps and sites, like ads, analytics, and embedded Google Maps
You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. And you can use many Google services when you’re signed out or without creating an account at all, like searching on Google or watching YouTube videos. You can also choose to browse the web in a private mode, like Chrome Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used.
Information Google collects
We want you to understand the types of information we collect as you use our services
When you’re not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This allows us to do things like maintain your preferences across browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity.
Things you create or provide to us
Information we collect as you use our services
Your apps, browsers & devices
We collect this information when a Google service on your device contacts our servers — for example, when you install an app from the Play Store or when a service checks for automatic updates. If you’re using an Android device with Google apps, your device periodically contacts Google servers to provide information about your device and connection to our services. This information includes things like your device type and carrier name, crash reports, which apps you've installed, and, depending on your device settings, other information about how you’re using your Android device.
- Terms you search for
- Videos you watch
- Views and interactions with content and ads
- Voice and audio information
- Purchase activity
- People with whom you communicate or share content
- Activity on third-party sites and apps that use our services
- Chrome browsing history you’ve synced with your Google Account
Your location information
We collect information about your location when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your general location.
Your location can be determined with varying degrees of accuracy by:
- GPS and other sensor data from your device
- IP address
- Activity on Google services, such as your searches and places you label like home or work
The types of location data we collect and how long we store it depend in part on your device and account settings. For example, you can turn your Android device’s location on or off using the device’s settings app. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices. And if your Web & App Activity setting is enabled, your searches and other activity from Google services, which may also include location information, is saved to your Google Account. Learn more about how we use location information.
In some circumstances, Google also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Google’s Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, such as directory services who provide us with business information to be displayed on Google’s services, marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertising partners to provide advertising and research services on their behalf.
Why Google collects data
We use data to build better services
We use the information we collect from all our services for the following purposes:
Provide our services
Maintain & improve our services
Develop new services
Provide personalized services, including content and ads
- We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.
We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites or use apps that use Google Analytics, a Google Analytics customer may choose to enable Google to link information about your activity from that site or app with activity from other sites or apps that use our ad services.
Communicate with you
Protect Google, our users, and the public
Your privacy controls
You have choices regarding the information we collect and how it's used
Managing, reviewing, and updating your information
Decide what types of activity you’d like saved in your account. For example, if you have YouTube History turned on, the videos you watch and the things you search for are saved in your account so you can get better recommendations and remember where you left off. And if you have Web & App Activity turned on, your searches and activity from other Google services are saved in your account so you can get more personalized experiences like faster searches and more helpful app and content recommendations. Web & App Activity also has a subsetting that lets you control whether information about your activity on other sites, apps, and devices that use Google services, such as apps you install and use on Android, is saved in your Google Account and used to improve Google services.
Manage personal info in your Google Account and control who can see it across Google services.
Sites and apps that use Google services
Manage information that websites and apps using Google services, like Google Analytics, may share with Google when you visit or interact with their services.
Ways to review & update your information
My Activity allows you to review and control data that’s saved to your Google Account when you’re signed in and using Google services, like searches you’ve done or your visits to Google Play. You can browse by date and by topic, and delete part or all of your activity.
Google Dashboard allows you to manage information associated with specific products.
Your personal information
Manage your contact information, such as your name, email, and phone number.
- YouTube settings: Pause and delete your YouTube Search History and your YouTube Watch History.
Exporting, removing & deleting your information
You can also request to remove content from specific Google services based on applicable law.
To delete your information, you can:
- Delete your content from specific Google services
- Search for and then delete specific items from your account using My Activity
- Delete specific Google products, including your information associated with those products
- Delete your entire Google Account
Sharing your information
When you share your information
When Google shares your information
With your consent
With domain administrators
- Access and retain information stored in your account, like your email
- View statistics regarding your account, like how many apps you install
- Change your account password
- Suspend or terminate your account access
- Restrict your ability to delete or edit your information or your privacy settings
For external processing
For legal reasons
- Enforce applicable Terms of Service, including investigation of potential violations.
- Detect, prevent, or otherwise address fraud, security, or technical issues.
Keeping your information secure
We build security into our services to protect your information
- We use encryption to keep your data private while in transit
Exporting & deleting your information
You can export a copy of your information or delete it from your Google Account at any time
To delete your information, you can:
Retaining your information
Compliance & cooperation with regulators
The California Consumer Privacy Act (CCPA) requires specific disclosures for California residents.
- We explain how Google uses information in Why Google collects data.
Categories of personal information we collect
Audio, electronic, visual, and similar information, such as voice and audio information.
Inferences drawn from the above, like your ads interest categories.
Business purposes for which information may be used or disclosed
Advertising: Google processes information to provide advertising, including online identifiers, browsing and search activity, and information about your location and interactions with advertisements. This keeps Google’s services and many of the websites and services you use free of charge. You can control what information we use to show you ads by visiting your ad settings.
Parties with whom information may be shared
Domain administrators, if you work or study at an organization that uses Google services.
Law enforcement or other third parties, for the legal reasons described in Sharing your information.
About this policy
When this policy applies
- The information practices of other companies and organizations that advertise our services
- Services offered by other companies or individuals, including products or sites they offer that may include Google services to which the policy applies, or products or sites displayed to you in search results, or linked from our services
Changes to this policy
Related privacy practices
Specific Google services
The following privacy notices provide additional information about some Google services:
- Chrome & the Chrome Operating System
- Google Fi
- Google Workspace for Education
- Read Along
- YouTube Kids
- Google Accounts Managed with Family Link, for Children under 13 (or applicable age in your country)
- Family Link privacy guide for children & teens
- Voice and Audio Collection from Children’s Features on the Google Assistant
Other useful resources
- Your Google Account is home to many of the settings you can use to manage your account
- Privacy Checkup guides you through key privacy settings for your Google Account
- Google’s Teen Privacy Guide provides answers to some of the top questions we get asked about privacy
- Technologies includes more information about:
- Technologies used for Advertising
- How Google uses pattern recognition to recognize things like faces in photos
- How Google uses information from sites or apps that use our services
A process or set of rules followed by a computer in performing problem-solving operations.
Application data cache
Browser web storage
Non-personally identifiable information
Sensitive personal information
A typical log entry for a search for “cars” looks like this:
Firefox 1.0.7; Windows NT 5.1 -
126.96.36.199is the Internet Protocol address assigned to the user by the user’s ISP. Depending on the user’s service, a different address may be assigned to the user by their service provider each time they connect to the Internet.
25/Mar/2003 10:15:32is the date and time of the query.
http://www.google.com/search?q=carsis the requested URL, including the search query.
Firefox 1.0.7; Windows NT 5.1is the browser and operating system being used.
740674ce2123a969is the unique cookie ID assigned to this particular computer the first time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last time they’ve visited Google, then it will be the unique cookie ID assigned to their device the next time they visit Google from that particular device).
ads you’ll find most useful
advertising and research services on their behalf
Android device with Google apps
Android devices with Google apps include devices sold by Google or one of our partners and include phones, cameras, vehicles, wearables, and televisions. These devices use Google Play Services and other pre-installed apps that include services like Gmail, Maps, your phone’s camera and phone dialer, text-to-speech conversion, keyboard input, and security features. Learn more about Google Play Services.
combine the information we collect
Some examples of how we combine the information we collect include:
customized search results
deliver our services
Examples of how we use your information to deliver our services include:
ensure and improve
For example, we analyze how people interact with advertising to improve the performance of our ads.
ensure our services are working as intended
Information about things near your device
legal process, or enforceable governmental request
may link information
partner with Google
protect against abuse
publicly accessible sources
rely on cookies to function properly
safety and reliability
Some examples of how we use your information to help keep our services safe and reliable include:
Sensor data from your device
servers around the world
services to make and receive calls or send and receive messages
Examples of these services include:
- Google Voice, for making and receiving calls, sending text messages, and managing voicemail
- Google Meet, for making and receiving video calls
- Gmail, for sending and receiving emails
- Google Chat, for sending and receiving messages
- Google Duo, for making and receiving video calls and sending and receiving messages
- Google Fi, for a phone plan
specific Google services
synced with your Google Account
the people who matter most to you online
Views and interactions with content and ads
Voice and audio information
For example, you can choose whether you want Google to save an audio recording to your Google Account when you interact with Google Search, Assistant, and Maps. When your device detects an audio activation command, like “Hey Google,” Google records your voice and audio plus a few seconds before the activation. Learn more
your activity on other sites and apps
Learn more about how Google uses data when you use our partners' sites or apps.