If European Union or United Kingdom data protection law applies to the processing of your information, you can review the European requirements section below to learn more about your rights and Google’s compliance with these laws.
Looking to change your privacy settings?
- Google apps, sites, and devices, like Search, YouTube, and Google Home
- Platforms like the Chrome browser and Android operating system
Information Google collects
We want you to understand the types of information we collect as you use our services
Things you create or provide to us
Information we collect as you use our services
Your apps, browsers & devices
- Terms you search for
- Videos you watch
- Views and interactions with content and ads
- Voice and audio information
- Purchase activity
- People with whom you communicate or share content
- Activity on third-party sites and apps that use our services
- Chrome browsing history you’ve synced with your Google Account
Your location information
Your location can be determined with varying degrees of accuracy by:
- GPS and other sensor data from your device
- IP address
- Activity on Google services, such as your searches and places you label like home or work
Why Google collects data
We use data to build better services
We use the information we collect from all our services for the following purposes:
Provide our services
Maintain & improve our services
Develop new services
Provide personalized services, including content and ads
- We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.
Communicate with you
Protect Google, our users, and the public
Your privacy controls
You have choices regarding the information we collect and how it's used
Managing, reviewing, and updating your information
Manage personal info in your Google Account and control who can see it across Google services.
Sites and apps that use Google services
Ways to review & update your information
Google Dashboard allows you to manage information associated with specific products.
Your personal information
Manage your contact information, such as your name, email, and phone number.
- YouTube settings: Pause and delete your YouTube Search History and your YouTube Watch History.
Exporting, removing & deleting your information
To delete your information, you can:
- Delete your content from specific Google services
- Search for and then delete specific items from your account using My Activity
- Delete specific Google products, including your information associated with those products
- Delete your entire Google Account
Sharing your information
When you share your information
When Google shares your information
With your consent
With domain administrators
- Access and retain information stored in your account, like your email
- View statistics regarding your account, like how many apps you install
- Change your account password
- Suspend or terminate your account access
- Restrict your ability to delete or edit your information or your privacy settings
For external processing
For legal reasons
- Enforce applicable Terms of Service, including investigation of potential violations.
- Detect, prevent, or otherwise address fraud, security, or technical issues.
Keeping your information secure
We build security into our services to protect your information
- We use encryption to keep your data private while in transit
Exporting & deleting your information
You can export a copy of your information or delete it from your Google Account at any time
To delete your information, you can:
Retaining your information
Compliance & cooperation with regulators
How to exercise your rights and contact Google
If European Union (EU) or United Kingdom (UK) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your rights to request access to, update, remove, and restrict the processing of your information. You also have the right to object to the processing of your information or export your information to another service.
If you have additional questions or requests related to your rights, you can contact Google and our data protection office. And you can contact your local data protection authority if you have concerns regarding your rights under local law.
Unless otherwise stated in a service-specific privacy notice, the data controller responsible for processing your information depends on where you are based:
- Google Ireland Limited for users of Google services based in the European Economic Area or Switzerland, located at Gordon House, Barrow Street, Dublin 4, Ireland.
- Google LLC for users of Google services based in the United Kingdom, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.
Google LLC is the data controller responsible for processing information indexed and displayed in services like Google Search and Google Maps regardless of your location.
Legal bases of processing
We process your information for the purposes described in this policy, based on the following legal grounds:
With your consent
We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalized services, such as ads based on your interests. We also ask for your consent to collect your voice and audio activity for speech recognition. You can manage these settings in your Google Account. As described in the Sharing your information section, we’ll share personal information outside of Google when we have your consent, and provide you with controls to review and manage third party apps and sites you have given access to data in your Google Account.
When we’re pursuing legitimate interests
We process your information for our legitimate interests and those of third parties while applying appropriate safeguards that protect your privacy. This means that we process your information for things like:
- Providing, maintaining, and improving our services to meet the needs of our users
- Developing new products and features that are useful for our users
- Understanding how people use our services to ensure and improve the performance of our services
- Customizing our services to provide you with a better user experience (and, if relevant, tailoring the experience to be age-appropriate)
- Marketing to inform users about our services
- Providing advertising, which allows us to offer many of our services without a fee (and when ads are personalized, we ask for your consent)
- Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our services
- Protecting against harm to the rights, property or safety of Google, our users, or the public as required or permitted by law, including disclosing information to government authorities
- Performing research that improves our services for our users and benefits the public
- Fulfilling obligations to our partners like developers and rights holders
- Enforcing legal claims, including investigation of potential violations of applicable Terms of Service
When we’re providing a service
We process some data in order to provide a service you’ve asked for under a contract. For example, we need to process your payment information when you buy extra storage for Google Drive.
When we’re complying with legal obligations
We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to legal process or an enforceable governmental request. As another example, legal obligations sometimes require us to retain certain information for purposes like financial record-keeping, such as information about a payment you’ve made to Google for tax or accounting purposes.
About this policy
When this policy applies
- The information practices of other companies and organizations that advertise our services
Changes to this policy
Related privacy practices
Specific Google services
The following privacy notices provide additional information about some Google services:
- Chrome & the Chrome Operating System
- Google Fi
- Google Workspace for Education
- Read Along
- YouTube Kids
- Google Accounts Managed with Family Link, for Children under 13 (or applicable age in your country)
- Family Link privacy guide for children & teens
- Voice and Audio Collection from Children’s Features on the Google Assistant
Other useful resources
- Your Google Account is home to many of the settings you can use to manage your account
- Privacy Checkup guides you through key privacy settings for your Google Account
- Google’s Teen Privacy Guide provides answers to some of the top questions we get asked about privacy
- Technologies includes more information about:
A process or set of rules followed by a computer in performing problem-solving operations.
Application data cache
Browser web storage
Non-personally identifiable information
Sensitive personal information
A typical log entry for a search for “cars” looks like this:
Firefox 1.0.7; Windows NT 5.1 -
22.214.171.124is the Internet Protocol address assigned to the user by the user’s ISP. Depending on the user’s service, a different address may be assigned to the user by their service provider each time they connect to the Internet.
25/Mar/2003 10:15:32is the date and time of the query.
http://www.google.com/search?q=carsis the requested URL, including the search query.
Firefox 1.0.7; Windows NT 5.1is the browser and operating system being used.
740674ce2123a969is the unique cookie ID assigned to this particular computer the first time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last time they’ve visited Google, then it will be the unique cookie ID assigned to their device the next time they visit Google from that particular device).
ads you’ll find most useful
advertising and research services on their behalf
Android device with Google apps
For example, we may anonymize data, or encrypt data to ensure it can’t be linked to other information about you. Learn more
benefits the public
For example, we process information about requests to remove content from our services to educate the public, facilitate research, and provide transparency about these requests.
combine the information we collect
Some examples of how we combine the information we collect include:
customized search results
Customizing our services
For example, we may display a Google Doodle on the Search homepage to celebrate an event specific to your country.
data controller responsible for processing your information
This means the Google affiliate that is responsible for processing your information and for complying with applicable privacy laws.
deliver our services
Examples of how we use your information to deliver our services include:
ensure and improve
For example, we analyze how people interact with advertising to improve the performance of our ads.
ensure our services are working as intended
Information about things near your device
legal process, or enforceable governmental request
may link information
partner with Google
protect against abuse
publicly accessible sources
rely on cookies to function properly
For example, as described above, you can request to remove content, including content that may contain your information, from specific Google services, based on applicable law (including data protection law) and our policies.
safety and reliability
Some examples of how we use your information to help keep our services safe and reliable include:
Sensor data from your device
servers around the world
services to make and receive calls or send and receive messages
Examples of these services include:
- Google Voice, for making and receiving calls, sending text messages, and managing voicemail
- Google Meet, for making and receiving video calls
- Gmail, for sending and receiving emails
- Google Chat, for sending and receiving messages
- Google Duo, for making and receiving video calls and sending and receiving messages
- Google Fi, for a phone plan
specific Google services
synced with your Google Account
the people who matter most to you online
Views and interactions with content and ads
Voice and audio information
your activity on other sites and apps
Learn more about how Google uses data when you use our partners' sites or apps.