- Google apps, sites, and devices, like Search, YouTube, and Google Home
- Platforms like the Chrome browser and Android operating system
- Products that are integrated into third-party apps and sites, like ads and embedded Google Maps
Information Google collects
We want you to understand the types of information we collect as you use our services
Things you create or provide to us
Information we collect as you use our services
Your apps, browsers & devices
- Terms you search for
- Videos you watch
- Views and interactions with content and ads
- Voice and audio information when you use audio features
- Purchase activity
- People with whom you communicate or share content
- Activity on third-party sites and apps that use our services
- Chrome browsing history you’ve synced with your Google Account
Your location information
Your location can be determined with varying degrees of accuracy by:
- IP address
- Sensor data from your device
Why Google collects data
We use data to build better services
We use the information we collect from all our services for the following purposes:
Provide our services
Maintain & improve our services
Develop new services
Provide personalized services, including content and ads
Communicate with you
Protect Google, our users, and the public
Your privacy controls
You have choices regarding the information we collect and how it's used
Managing, reviewing, and updating your information
Control what others see about you across Google services.
Information you share
If you’re a G Suite user, control whom you share information with through your account on Google+.
Ways to review & update your information
Google Dashboard allows you to manage information associated with specific products.
Your personal information
Manage your contact information, such as your name, email, and phone number.
- YouTube settings: Pause and delete your YouTube Search History and your YouTube Watch History.
Exporting, removing & deleting your information
You can also request to remove content from specific Google services based on applicable law.
To delete your information, you can:
- Delete your content from specific Google services
- Search for and then delete specific items from your account using My Activity
- Delete specific Google products, including your information associated with those products
- Delete your entire Google Account
Sharing your information
When you share your information
When Google shares your information
With your consent
With domain administrators
- Access and retain information stored in your account, like your email
- View statistics regarding your account, like how many apps you install
- Change your account password
- Suspend or terminate your account access
- Restrict your ability to delete or edit your information or your privacy settings
For external processing
For legal reasons
- Enforce applicable Terms of Service, including investigation of potential violations.
- Detect, prevent, or otherwise address fraud, security, or technical issues.
Keeping your information secure
We build security into our services to protect your information
- We use encryption to keep your data private while in transit
Exporting & deleting your information
You can export a copy of your information or delete it from your Google Account at any time
To delete your information, you can:
Retaining your information
Compliance & cooperation with regulators
If the California Consumer Privacy Act (CCPA) applies to your information, we provide these disclosures and the tools described in this policy so you can exercise your rights to receive information about our data practices, as well as to request access to and deletion of your information. These tools allow you to review, update and delete your information, as well as export and download a copy of it. You can also read more about Google’s data retention periods, and the process we follow to delete your information.
Google does not sell your personal information. We only share your information as described in this policy. Google processes your information for the purposes described in this policy, which include “business purposes” under the CCPA. These purposes include:
- Protecting against security threats, abuse, and illegal activity. Google uses and may disclose information to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity. For example, to protect our services, Google may receive or disclose information about IP addresses that malicious actors have compromised.
- Auditing and measurement. Google uses information for analytics and measurement to understand how our services are used, as well as to fulfill obligations to our partners like publishers, advertisers, developers, or rights holders. We may disclose non-personally identifiable information publicly and with these partners, including for auditing purposes.
- Maintaining our services. Google uses information to ensure our services are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to us.
- Research and development. Google uses information to improve our services and to develop new products, features and technologies that benefit our users and the public. For example, we use publicly available information to help train Google’s language models and build features like Google Translate.
- Advertising. Google processes information, including online identifiers and information about your interactions with advertisements, to provide advertising. This keeps many of our services freely available for users. You can control what information we use to show you ads by visiting your ad settings.
Google also uses information to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement. We provide information about the number and type of requests we receive from governments in our Transparency Report.
If you have additional questions or requests related to your rights under the CCPA, you can contact Google.
About this policy
When this policy applies
- The information practices of other companies and organizations that advertise our services
Changes to this policy
Related privacy practices
Specific Google services
The following privacy notices provide additional information about some Google services:
- Chrome & the Chrome Operating System
- Play Books
- Google Fi
- G Suite for Education
- YouTube Kids
- Google Accounts Managed with Family Link, for Children under 13 (or applicable age in your country)
- Voice and Audio Collection from Children’s Features on the Google Assistant
Other useful resources
- Your Google Account is home to many of the settings you can use to manage your account
- Privacy Checkup guides you through key privacy settings for your Google Account
- Technologies includes more information about:
- Technologies used for Advertising
- How Google uses pattern recognition to recognize things like faces in photos
- How Google uses information from sites or apps that use our services
ads you’ll find most useful
the people who matter most to you online
Android device with Google apps
Views and interactions with content and ads
synced with your Google Account
services to make and receive calls or send and receive messages
Examples of these services include:
- Google Hangouts, for making domestic and international calls
- Google Voice, for making calls, sending text messages, and managing voicemail
- Google Fi, for a phone plan
Sensor data from your device
Information about things near your device
publicly accessible sources
protect against abuse
advertising and research services on their behalf
deliver our services
Examples of how we use your information to deliver our services include:
ensure our services are working as intended
customized search results
may link information
safety and reliability
Some examples of how we use your information to help keep our services safe and reliable include:
combine the information we collect
Some examples of how we combine the information we collect include:
your activity on other sites and apps
Learn more about how Google uses data when you use our partners' sites or apps.
partner with Google
specific Google services
rely on cookies to function properly
legal process, or enforceable governmental request
servers around the world
ensure and improve
For example, we analyze how people interact with advertising to improve the performance of our ads.
Customizing our services
A process or set of rules followed by a computer in performing problem-solving operations.
Application data cache
Browser web storage
Cookies and similar technologies
Non-personally identifiable information
Sensitive personal information
A typical log entry for a search for “cars” looks like this:
Firefox 1.0.7; Windows NT 5.1 -
220.127.116.11is the Internet Protocol address assigned to the user by the user’s ISP. Depending on the user’s service, a different address may be assigned to the user by their service provider each time they connect to the Internet.
25/Mar/2003 10:15:32is the date and time of the query.
http://www.google.com/search?q=carsis the requested URL, including the search query.
Firefox 1.0.7; Windows NT 5.1is the browser and operating system being used.
740674ce2123a969is the unique cookie ID assigned to this particular computer the first time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last time they’ve visited Google, then it will be the unique cookie ID assigned to their device the next time they visit Google from that particular device).