Google 如何利用从使用 Google 服务的网站和应用中收集的信息

Many websites and apps use Google services to market and improve their content and keep it free. When they use these services, they or their partners share information with Google.

例如，如果您访问的网站使用了 AdSense 或 Google Ads 等广告服务或者 Google Analytics 等分析工具，抑或内嵌了 YouTube 视频内容，则您的网络浏览器会自动将特定信息发送给 Google。这些信息包括您访问的网页的网址以及您的 IP 地址。例如，我们可能会使用 IP 地址来识别您的大致位置、衡量广告效果，以及向您展示更合乎个人需求的广告（具体取决于您的设置）。我们还可能会在您的浏览器中设置 Cookie，或读取已有的 Cookie。使用 Google 广告服务的应用也会与 Google 分享信息，例如应用名称和用于投放广告的唯一标识符。

Google uses the information shared by sites, apps and partners to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and depending on your settings, personalize content and ads you see on Google and on our partners’ sites and apps. For example, this information may be used to give you more personalized experiences across Google advertising services used by other advertisers. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information. See My Ad Center for more information on how personalized ads work and how to control what data is used to personalize ads from sites and apps that use our services.

我们的隐私权政策说明了 Google 处理您信息的法律依据 - 例如，我们可能会在征得您同意的情况下，或者出于谋求合法权益的目的（例如，提供、维护和改进我们的服务以满足用户的需求）处理您的信息。

Sometimes, when processing information shared with us by sites and apps, those sites and apps will ask for your consent before allowing Google to process your information. For example, a banner may appear on a site asking for consent for Google to process the information that site collects. When that happens, we will use your data for the purposes described in the consent you give to the site or app, rather than for all of the legal grounds described in the Google Privacy Policy. If you want to change or withdraw your consent, you should visit the site or app in question to do so.

广告个性化

如果您开启了广告个性化功能，Google 将会利用您的信息向您展示更实用的广告。例如，假设某个销售山地自行车的网站使用了 Google 的广告服务。在访问该网站后，您可能会在 Google 投放广告的其他网站上看到山地自行车的广告。

If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. You will still see ads, but they may not be as useful. Ads may still be based on contextual factors, such as the topic of the website or app you're looking at, your active searches, information about the videos you’ve just been watching, or your general location. Your information can still be used for the other purposes mentioned above, such as to measure the effectiveness of advertising and protect against fraud and abuse.

当您与使用 Google 服务的网站或应用进行互动时，您可能需要选择是否希望看到由包括 Google 在内的广告提供商提供的广告。无论您的选择如何，只要您的广告个性化设置处于“关闭”状态或您的帐号不符合定制个性化广告的要求，Google 就不会对您所看到的广告进行个性化处理。

您可以前往广告设置部分查看和控制我们可以利用哪些信息向您展示广告。

How you can control the information collected from and shared by sites and apps that use our services:

Here are some of the ways you can control the information that is shared by your device when you visit or interact with sites and apps that use Google services or share information with Google:

• 您可以通过广告设置控制在 Google 服务（例如 Google 搜索或 YouTube）或使用 Google 广告服务的非 Google 网站和应用上看到的广告。您还可以了解如何使看到的广告合乎您的需求、选择停用广告个性化功能，以及屏蔽特定广告主。
• If you are signed in to your Google Account, and depending on your Account settings, My Activity allows you to review and control data that is saved as history by your activity controls when you use Google services, which may include information we collect from the sites and apps you have visited. You can browse by date and by topic, and delete part or all of your saved activity.
• 许多网站和应用都使用 Google Analytics（分析）来了解访问者与其网站或应用的互动情况。如果您不希望在浏览器中使用 Google Analytics（分析），则可以安装 Google Analytics（分析）浏览器插件。 详细了解Google Analytics（分析）和隐私权。
• Chrome 中的无痕模式让您能够限制 Chrome 在您浏览网页时向您的设备中保存的信息。详细了解无痕模式。在您关闭所有无痕式窗口和标签页后，系统会删除相应 Cookie，但会存储您的书签和设置，直到您将其删除。 详细了解 Cookie。 不论是使用 Chrome 中的无痕模式，还是使用其他无痕浏览模式，都不会阻止相关方在您访问采用 Google 服务的网站时收集数据，并且 Google 仍会在您以无痕浏览模式访问这类网站时收集数据。
• 许多浏览器（包括 Chrome）都允许您阻止第三方 Cookie。您还可以清除浏览器内的任何现有 Cookie。但请注意，即便您在浏览器中移除或停用了 Cookie，Google 仍可能会利用基于 Cookie 的信息或其他广告技术来投放个性化广告，除非您更改广告设置以关闭“个性化广告”功能。 详细了解如何在 Chrome 浏览器中管理 Cookie。
• Reset or delete your mobile device’s advertising ID for personalized ads based on your Advertising ID.
• Indicate on the partner website or app’s settings that you do not agree to the use or sharing of cookies or similar technologies for personalized advertising.