Google 如何運用來自採用 Google 服務的網站和應用程式的資訊
Many websites and apps use Google services to market and improve their content and keep it free. When they use these services, they or their partners share information with Google.
舉例來說，當您造訪採用 AdSense 或 Google Ads 等廣告服務 (包括 Google Analytics 等分析工具) 或內嵌 YouTube 影片內容的網站時，您的網路瀏覽器會自動向 Google 傳送特定資訊，包括您目前瀏覽的網頁網址和您的 IP 位址。我們可能會利用 IP 位址，判斷您的大概位置、評估廣告成效，以及為您顯示更符合個人需求的廣告 (這點視您的設定而定)。我們可能也會在您的瀏覽器中設定 Cookie，或是讀取現有 Cookie。此外，採用 Google 廣告服務的應用程式還會將應用程式名稱和廣告專屬 ID 等資訊提供給 Google。
Google uses the information shared by sites, apps and partners to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and depending on your settings, personalize content and ads you see on Google and on our partners’ sites and apps. For example, this information may be used to give you more personalized experiences across Google advertising services used by other advertisers. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information. See My Ad Center for more information on how personalized ads work and how to control what data is used to personalize ads from sites and apps that use our services.
我們的《隱私權政策》說明 Google 在處理您的資訊時採用的法律依據；舉例來說，在徵得您同意的情況下，或是基於追求正當利益的前提下 (例如提供、維護及改善服務以滿足使用者需求)，我們可對您的資訊進行處理。
Sometimes, when processing information shared with us by sites and apps, those sites and apps will ask for your consent before allowing Google to process your information. For example, a banner may appear on a site asking for consent for Google to process the information that site collects. When that happens, we will use your data for the purposes described in the consent you give to the site or app, rather than for all of the legal grounds described in the Google Privacy Policy. If you want to change or withdraw your consent, you should visit the site or app in question to do so.
廣告個人化
如果您開啟廣告個人化設定，Google 就能根據您的資訊為您提供更實用的廣告。舉例來說，假設某個販售越野自行車的網站使用了 Google 的廣告服務。當您造訪該網站後，可能會在其他放送 Google 廣告的網站上看到越野自行車廣告。
If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. You will still see ads, but they may not be as useful. Ads may still be based on contextual factors, such as the topic of the website or app you're looking at, your active searches, information about the videos you’ve just been watching, or your general location. Your information can still be used for the other purposes mentioned above, such as to measure the effectiveness of advertising and protect against fraud and abuse.
當您與採用 Google 服務的網站或應用程式互動時，系統可能會要求您選擇是否讓廣告供應商 (包括 Google) 顯示個人化廣告。無論您的選擇是什麼，如果您的廣告個人化設定為關閉，或是您的帳戶不符合個人化廣告放送對象資格，Google 一律不會向您顯示個人化廣告。
您可以前往廣告設定頁面查看及控管 Google 向您放送廣告時所用的資訊。
How you can control the information collected from and shared by sites and apps that use our services:
Here are some of the ways you can control the information that is shared by your device when you visit or interact with sites and apps that use Google services or share information with Google:
- 廣告設定：協助您控管 Google 服務 (例如 Google 搜尋或 YouTube) 或採用 Google 廣告服務的非 Google 網站和應用程式所顯示的廣告。您也可以透過這個頁面查看系統如何為您提供個人化廣告、停用廣告個人化設定，以及封鎖特定廣告客戶。
- If you are signed in to your Google Account, and depending on your Account settings, My Activity allows you to review and control data that is saved as history by your activity controls when you use Google services, which may include information we collect from the sites and apps you have visited. You can browse by date and by topic, and delete part or all of your saved activity.
- 許多網站和應用程式會使用 Google Analytics (分析) 來瞭解訪客與自己的網站或應用程式互動的情形。假如您不想讓 Analytics (分析) 在您的瀏覽器中運作，可以安裝 Google Analytics (分析) 瀏覽器外掛程式。 進一步瞭解 Google Analytics (分析) 和隱私權資訊。
- Chrome 的無痕模式可限制 Chrome 在您瀏覽網路時儲存到裝置的資訊。進一步瞭解無痕模式。您關閉所有無痕視窗與分頁後，系統隨即會刪除 Cookie，但仍然會儲存您的書籤和設定，除非您手動刪除。 進一步瞭解 Cookie。 使用 Chrome 無痕模式或其他私密瀏覽模式前往採用 Google 服務的網站，無法防止這些網站蒐集資料，且 Google 仍會在您使用私密瀏覽模式造訪網站時蒐集資料。
- Chrome 等多種瀏覽器允許您封鎖第三方 Cookie。您也可以清除瀏覽器內的現有 Cookie。不過請注意，即使您在瀏覽器中移除或停用 Cookie，Google 可能仍會使用 Cookie 資訊或其他廣告技術放送個人化廣告，除非您在廣告設定中停用個人化廣告。 進一步瞭解如何在 Chrome 中管理 Cookie。
- Reset or delete your mobile device’s advertising ID for personalized ads based on your Advertising ID.
- Indicate on the partner website or app’s settings that you do not agree to the use or sharing of cookies or similar technologies for personalized advertising.